Best Tour

My work for Best Tour, one of the biggest income travel agencies in Czech Republic was to redesign and rebrand the company and create the whole visual identity including logo, website, business cards, brochure and other print materials. I chose to start from scratch and introduced the most simple and clean approach. The identity is based on places where the travel agency organizes trips and excursions. This network was then transformed into simplified map showing the distances and position of the destinations per the centre – Prague, where is the main interest of the company. Simple red colour was chosen to correspondent with other brands owned by one company.